A mini computer is located behind or within each screen.
This computer is connected to the internet via a 3G router or ADSL connection allowing content to be sent to the screens. Using any web browser or smart phone, authorised users can login and send content to one, many or their entire network of screens.
Content can be pre scheduled, sent instantly or updated remotely via RSS feed. (ie from your website)
Screen formats can be split to carry a mixture of content.
The software produces content reports to detail what content was played, when, where and how often